PUBMATIC

Brand Identity
Brand Guidelines
Print
Web
Mobile

PubMatic is a global ad tech company that helps publishers and advertisers connect people with brands they care about through their automated platform. PubMatic was looking to define their identity and connect with their users through an ever evolving, future driven energy that embraces new technology and innovation. 

The new brand identity provides a flexible and dynamic system that brings to life PubMatic’s unique platform attributes (scale, reach, connect and automation). The identity had been designed to adapt and expand over time based on the latest technology.